Captain Marvel first appeared in Whiz Comics #2 ( cover-dated Feb. Beck and writer Bill Parker created the character in 1939. Otto Binder, William Woolfolk, Ed Herron, Joe SimonĬaptain Marvel, also known as Shazam ( / ʃ ə ˈ z æ m/), is a superhero appearing in American comic books originally published by Fawcett Comics and currently published by DC Comics. Electricity generation and manipulationĬover of Captain Marvel Adventures #31 (January 1944).
In the case of Shazam!, the character may not be known as Captain Marvel anymore, but all the signs are that he's going to be just as much a hit as Carol Danvers.Whiz Comics #2 (cover date February 1940 / release date December 1939) 2019 will see the launch of two major new superhero franchises, inspired by popular comics with decades' worth of history behind them. The net gain from the two Captain Marvels is, ultimately, a positive one. Back in the Kelly Sue DeConnick run of Marvel's Captain Marvel, there was actually a scene where one of Carol Danvers' old friends called her " Princess Sparklefists." That quip has even been incorporated into the wider Marvel Cinematic Universe, with an official MCU tie-in novel - Steve Behling's Starforce on the Rise- revealing that Carol was nicknamed " Sparklefists" by one of her fellow Starforce members. But there's another layer of humor to that scene, one that only comic book readers will have picked up on.
The Shazam! trailers have already featured an amusing Captain Marvel joke, with Billy Batson's friend Freddy giving him the hilarious codename " Captain Sparklefingers." Needless to say, Billy isn't impressed, not least because Freddy's just said that to an attractive girl. There will, however, be at least one subtle nod. The whole dispute was no longer worth it, and Fawcett settled out of court, giving up using the Captain Marvel character.ĭon't expect anything quite so explicit in Shazam!, of course. By 1952, though, the Golden Age of comics was coming to an end, and superhero stories were no longer selling as well.
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Fawcett hadn't exactly been subtle, but they were making enough money to lock the trial up in legal complications for years. Captain Marvel became the most high-profile example: a superhero who was inspired by the Man of Steel and who wore his inspiration on his sleeve the character was introduced in Whiz Comics #2, debuting with a cover that showed him tossing a car just like Superman did in Action Comics #1. In addition, though, they also sued rival comic book publishers whose characters they believed were too similar to Superman. One of the secrets of DC's early success was the business acumen of its management. Harry Donnenfeld and Jack Liebowitz created printing and distribution mechanisms that were able to ensure their comics were on every newsstand. In an amusing coincidence, a Captain Marveland a Shazam! film are both releasing in 2019 within weeks of one another.
Meanwhile, rival publisher Marvel has been releasing comics bearing the title "Captain Marvel" since 1967, with Carol Danvers serving as the latest hero to adopt that title. In 2011, that became official, with DC streamlining their continuity and deciding to officially rename Billy Batson's alter-ego. DC comics has branded and marketed him as Shazam! since they relaunched the character in 1972 and, despite still going by Captain Marvel in the pages themselves, casual readers began to assume that was his actual codename. In spite of his popularity, the superhero hasn't operated under the Captain Marvel name for decades. Beck and writer Bill Parker back in 1939, the superhero then called Captain Marvel was the best-selling superhero of the 1940s - outselling even Superman. When the superhero star of Shazam!made his comic book debut back in 1940, he was known as Captain Marvel - so why does Marvel now have the trademark for that name? Created by artist C.C.
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